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[嘉陵]
力推“蓝色风车”服务品牌，嘉陵能否宝刀不老？
(
范红杰
中国营销咨询网
2004-5-21
)
[导言]今天的嘉陵，使我们面对一个古老而全新的问题：作为一个老字号品牌，是否需要使其年轻化？事实上，作为中国摩托车第一品牌，嘉陵尽管仍然名列三甲，但很明显的是，在某个阶段，更多炫目的其他品牌消淡了这个品牌的光芒。当我们重……所属专题：
范红杰：独立思绪
嘉陵
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[嘉陵]