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当前位置：中国营销咨询网 > kotler [an error occurred while processing this directive] 作 者 文 集    [营销策略] Business Marketing 201 - Wal-Mart  (milton kotler 深圳市麦肯特企业顾问有限公司   2001-4-22)     Today Wal-Mart builds its profitability by compelling its suppliers to demonstrate lowest total cost. Tomorrow……    [营销策略] How Revolutions are Made - AOL Time Warner  (milton kotler 深圳市麦肯特企业顾问有限公司   2001-4-22)     Making sense of the merger and settling the question of the "Dutch tulip bubble". 　　Internet technology is cl……    [营销策略] Strategic Issues In Chinese Marketing  (milton kotler 深圳市麦肯特企业顾问有限公司   2001-4-22)     ·There are 3 million millionaires in China and 1,000 billionaires (8.2RMB=$1) 　　·China leads the world in the……    [营销策略] No Marketing in the Business Design - Motorola  (milton kotler 深圳市麦肯特企业顾问有限公司   2001-4-22)     Motorola gave Iridium a business design that doomed it to failure. There was no customer voice in the ensemble……    [营销策略] Selling Instead of Marketing  (milton kotler 深圳市麦肯特企业顾问有限公司   2001-4-22)     By targeting its marketing strategy on analog wireless sales in Asia, Motorola fell behind Nokia and Ericsson ……    [营销策略] Phantom Markets - iBelong.com  (milton kotler 深圳市麦肯特企业顾问有限公司   2001-4-21)     Affinity portals are trying to commercialize association ties. Association members stick to their special inte……所属专题：TOM     [营销策略] Competitive Response In Supermarket E-Commerce  (milton kotler 深圳市麦肯特企业顾问有限公司   2001-4-21)     Will e-commerce turn grocery shopping into a new virtual business design, or will supermarket chains absorb e-……    [营销策略] What Not to Do - Three Lessons from Sears  (milton kotler 深圳市麦肯特企业顾问有限公司   2001-4-20)     This pearl deals with three marketing challenges that Sears has failed to meet. It has not come to terms with ……所属专题：埃索(ESSO)    [an error occurred while processing this directive]

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