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当前位置：中国营销咨询网 > learning [an error occurred while processing this directive] 作 者 文 集    [案例解析] 品牌公关案例分析：百事可乐针头丑闻与三菱帕杰罗的公关败笔  (learning 中国营销咨询网   2007-7-2)     品牌公关案例分析：百事可乐久已制定的危机反应计划已被研究和测试过十年。随着公司业务增长和结构的变化，公司的危机计划已由消极的产品回收转为精密的网络传播。……所属专题：公关案例 百事可乐(pepsi-cola) 三菱    [an error occurred while processing this directive]

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