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当前位置：中国营销咨询网 > 雷芳 [an error occurred while processing this directive] 作 者 文 集    [营销策略] 撬起市场的“三个点”  (贾哲宇 雷芳 中国营销咨询网   2004-4-14)     何为卖点？ 　　常常许多人感到迷惑。实际上，卖点是消费者购买商品和服务的理由，即买货的理由，对供货商来说即为卖点。消费者为何对某种商品情有独钟？怎样才能达到消费者的理性选择和感性需求和谐统一？是出于对产品的独特个性差异……   [an error occurred while processing this directive]

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