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作 者 文 集  
 [绩效考评] 用平衡计分卡建立企业绩效管理体系  (梁华 中国营销咨询网   2008-1-25)
    营销部门作为企业战略性部门之一,不能依赖简单的财务指标(如销售收入)进行考核。……所属专题:企业绩效 绩效管理 
 
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