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 [广告点评] 广告策略：败坏胃口的钝化广告
(梁天宝 中国营销咨询网 2008-5-30) | | 恒源祥的十二生肖广告彻底败坏了广告人的胃口，坊间居然还有人撰文为其叫好，称其做广告是假，事件营销是真，目的就是让恒源祥品牌大放异彩。这让人不得不怀疑叫好者的广告品位，好的广告，永远为解决品牌在现实中所面临的问题而存在，要……所属专题：广告策略 |
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