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当前位置：中国营销咨询网 > 李陶沐 [an error occurred while processing this directive] 作 者 文 集    [广告点评] 新规则：广告被“误读”现象的“正解”  (李陶沐 中国营销咨询网   2008-7-1)     另一个需要提及的是品牌识别问题。现代传播学研究告诉我们，消费者对信息的接受是有选择的进行。尤其在广告量突飞猛进的今天，在广告中强化品牌识别就了更深层的意义。 ……   [an error occurred while processing this directive]

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